The Adobo Road Cookbook Trailer

The Adobo Road Cookbook Trailer - Burnt Lumpia: Filipino Food | Filipino Recipes | Culinary Hijinkswindow.fbAsyncInit = function() { FB.init( { apiKey: 'a279adbe87e2b3c505e777af99a5260d', xfbml: true } );};( function() { var e = document.createElement( 'script' ); e.async = true; e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; document.getElementById( 'fb-root' ).appendChild( e );} )();Burnt Lumpia: Filipino Food | Filipino Recipes | Culinary HijinksLumpia FillingAbout Burnt LumpiaFilipino Food Recipe ArchiveLinks Get My FeedWelcomeRecent PostsThe Adobo Road Cookbook TrailerSpam & Egg On A Crispy Fried Rice CakeCookbook Update: All Done & Available for Preorder... The Adobo Road Cookbook!FOOD Magazine December 2012Chicken PipianBistek & Pancit: Together At LastOven-Roasted Pinakbet with BaconCookbook Update: A Title Change, and a Quick Peek InsideHomemade TofuHomemade Limoncello w/ Calamansi Limes (Calamancello)CategoriesAdobo RecipesAdobo Road CookbookBeefBeer, Liquor, & WineBL OriginalsBL Restaurant ReviewsBooksCookbooksDessertsFruits and VeggiesGiveawaysHolidaysHow to Make LumpiaKalamansiKinilawLasang PinoyMy Cookbook!On The GrillOtherPancit (Filipino Noodles)PorkPoultryRiceSeafoodThe BL FamThe Manila MachineTravelUbe RecipesVinegar (Suka) « Spam & Egg On A Crispy Fried Rice Cake |Main

January 28, 2013The Adobo Road Cookbook Trailer

Movie trailers are great in that they provide movie-goers a whiff of things to come. Give a movie studio two minutes, and they'll cram the best parts of their upcoming 2-hour Rom-Com-Mystery-Psycho-Thriller-DocuDrama-Kung-Fu-Vampire-vs-Zombie-epic into that trailer and hope it's enough to get you back in the theater in time for opening weekend and beyond.

For me, any movie that involves Liam Neeson, Matt Damon, or a member of the Wu-Tang Clan punching someone in the throat, is a movie that I will very likely see. What can I say? I'm a huge fan Action/Unintentional Comedy flicks.

On the complete opposite end of the spectrum, yet serving a similar purpose, are cookbook trailers (yes, there is such a thing). Cookbook trailers, likewise, provide readers and cooks a whiff of things to come. Give a blogger-on-a-budget 2 minutes, and he'll hopefully entice readers with food and backstory galore.

Which brings us to my very own cookbook trailer for my upcoming book, The Adobo Road Cookbook: A Filipino Food Journey. The book will be released by Amazon on April 23, and should reach bookstores by the first week of May.

Sadly, my cookbook trailer lacks any punches to the throat or any Wu-Tang Clan members (like I said, blogger-on-a-budget), but there's a high chance of unintentional comedy depending on your viewpoint.

Without further ado:

Coming Soon to a Bookstore Near You! The Adobo Road Cookbook!

I must thank my good friend, Matt (who writes the awesome sports blog Throwback Attack) for filming and putting this trailer together.

I also want to thank Ron Quesada of Kulintronica, for providing the music for the video as well. If you listen closely, you'll be able to hear the Kulintang—a traditional Filipino gong instrument—being played in a not-so-traditional way. Here's the music info:

Title: "Twistin Up Your Timeline (Toddler Mix)" (R. Quesada)Artist:  KulintronicaProduced by: Bill WilliamsFrom the upcoming full-length album "Kulintronica"kulintronica.comPosted by Burnt Lumpia at 09:07 PM | Permalink

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Comments

Congratulations on your book. I've pre-ordered a copy. Now, how do I get it signed by you :-)

Wow, your son has grown! I don't think he was even in the blueprint stage when you visited Manila. Congratulations, too, for the beautiful family.

Posted by:socky |January 28, 2013 at 09:34 PM

Congratulatons Marvin! Can't wait to get my hands on your book. 8-D

Posted by:Tracey@Tangled Noodle |January 29, 2013 at 12:37 AM

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Asian Tofu Release & Book Trailer

Asian Tofu Release & Book Trailer - Viet World Kitchenwindow.fbAsyncInit = function() { FB.init( { apiKey: 'a279adbe87e2b3c505e777af99a5260d', xfbml: true } );};( function() { var e = document.createElement( 'script' ); e.async = true; e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; document.getElementById( 'fb-root' ).appendChild( e );} )();Viet World Kitchen Home Asian DumplingsRecipe IndexClasses+EventsFav SitesAbout MePermission+Credit Welcome! Join me to explore, create, and contribute to the culinary traditions of Vietnam and the rest of Asia.

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Featured in & reviewed by Martha Stewart Living, Bon Appetit, Blisstree, Village Voice, Amazon, Fete a Fete, The Happy Cook and SF magazine

Asian Tofu
Release date: Feb 28, 2012
Pre-order at Amazon, Barnes & Noble, iBooks, IndieBound

Into the Vietnamese Kitchen
Available at: Amazon, Barnes & Noble, iBooks, IndieBound

Asian Dumplings
Info on e-book w/ videos!
Available at: Amazon, Barnes & Noble, iBooks, IndieBound

Asian Market Shopper
mobile app is here!
Available at iTunes store

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February 28, 2012Asian Tofu Release & Book Trailer

Today my book releases. To mark the occasion, I’m leading this post with a photo of my mother next to a block of homemade silken tofu (the flecks are lemon zest). Why? Simply because she partly inspired the Asian Tofu cookbook. Me Gia (Old Mother in Vietnamese) prompted me to rethink dau phu/dau hu (tofu in Vietnamese), which led me to research, travel, and write this book.

I started out thinking that I knew tofu but quickly realized that I had lots to learn. Tofu’s history, meanings, and uses are vast and absolutely fascinating. I’ve tried to pack as much of all of that into the book, which is why Asian Tofu contains recipes and technical tips, as well as background information and people’s personal stories.

To give you a holistic perspective on the book, the Mighty Tofu Team at Ten Speed Press (creative director Betsy Stromberg and editor Melissa Moore) and I put together a short book trailer. We finished it last week and it’s ready for your prime time viewing:

 

This book differs from Into the Vietnamese Kitchen and Asian Dumplings in that it’s not about a single cuisine or is it totally technique driven. It’s a lens for experiencing Asian foodways. We have studio photos as well as travel shots that I took and others contributed.

Responses, Availability & Events

The initial reaction to and interest in Asian Tofu has been amazingly great. Along with the feature in Martha Stewart Living magazine and positive reviews by San Francisco and others, Amazon selected Asian Tofu as one of its top cookbooks of February 2012. Sunset magazine supported the topic by inviting me to curate and develop a collection of tofu recipes for their March issue. 

I began working on Asian Tofu in late 2009. A good 2 1/2 years later, the cookbook has officially been birthed, published, and released. Check it out in the form of a hardcover, regular ebook (same content as the hardcover but in a digital format), or enhanced ebook (with instructional videos and travelogues).  [Update: From today till March 2, Bon Appetit magazine is running an Asian Tofu cookbook giveaway (click for details).]

The format you choose depends on your interest, lifestyle, and reading device (i.e., Nook, Kindle, or iPad and their varied versions). If you haven’t already, view a sample instructional video and download a recipe sampler from the “Asian Tofu Sneak Peek.”

If you’re interested in classes, demos, and book talks, I have a number scheduled for March, April, and May, mostly in the Bay Area and New York City. Check the events listing for details.

I hope you like or are curious about tofu because I’ll be doing a few more posts on the subject in the future. Actually, I been stockpiling information to share and chat about with you.

If you have tofu-related questions or topic suggestions, let me know below and I’ll add them to my to-do list.  

Posted in Asian Tofu, Books | Permalink

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Comments Asian Tofu Release & Book Trailer

Today my book releases. To mark the occasion, I’m leading this post with a photo of my mother next to a block of homemade silken tofu (the flecks are lemon zest). Why? Simply because she partly inspired the Asian Tofu cookbook. Me Gia (Old Mother in Vietnamese) prompted me to rethink dau phu/dau hu (tofu in Vietnamese), which led me to research, travel, and write this book.

I started out thinking that I knew tofu but quickly realized that I had lots to learn. Tofu’s history, meanings, and uses are vast and absolutely fascinating. I’ve tried to pack as much of all of that into the book, which is why Asian Tofu contains recipes and technical tips, as well as background information and people’s personal stories.

To give you a holistic perspective on the book, the Mighty Tofu Team at Ten Speed Press (creative director Betsy Stromberg and editor Melissa Moore) and I put together a short book trailer. We finished it last week and it’s ready for your prime time viewing:

 

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Events

Splendid Table Interview
Sat, 3/3/2012
Check your local NPR station for times. We're talking tofu.

Asian Tofu Book Talk
Weds, 3/7/2012, 7:30pm
A little tofu tasting too!
Bookshop Santa Cruz, CA

Asian Tofu Workshop
Tues, 3/13/2012, 6:30-9pm
Demo class w/ participation
Draeger’s San Mateo, CA

Asian Tofu Book Talk
Sat, 3/24/2012, 3-4pm
Celebrate spring: Think, talk & taste tofu!
Omnivore Books, SF, CA

Int'l Assoc. of Cul. Prof.
Thurs, Mar 29 - Tues, Apr 2
Annual Conference, NYC

Asian Tofu Workshop
Sun, 4/1/2012, 6pm-10pm
Hands-on class
Inst. of Culinary Ed, NY

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