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Showing posts with label Getting. Show all posts
Showing posts with label Getting. Show all posts

Wednesday, November 21, 2012

Getting Rear-Ended, Making Tofu with Cooking Light, Visiting Birmingham

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November 02, 2012Getting Rear-Ended, Making Tofu with Cooking Light, Visiting Birmingham

Rear-end-accident
I just got home from an eventful week of travel. I firstheaded to Santa Monica to lead a farmer’s market tour and do a tofu cookingdemo with the Gourmandise School;I also taped a radio segment with Evan Kleinman of KCRW’s Good Food and visited with Bee Yinn Low to prepare her family's laksa noodle soup.

The night that Iarrived in Los Angeles, I got rear-ended coming home from dinner with my friend Victor Fong.No one was hurt but ironically, right before I realized that the carapproaching me was not going to stop, Victor was saying how my 2001 HondaAccord was in such great shape. Then I realized that the vehicle behind us was notslowing down. I took my foot off the brake to absorb the shock of whatever thatwas coming.  

Anna, the young woman driving the Nissan Sentra that hit my carfell apart crying, having had a flashback to a fatal accident involving her littlebrother. She didn’t have her license with her, was driving a borrowed vehicle, didn’thave the car insurance information, AND had just moved to Los Angeles. Shecalled her father in North Carolina and handed me the cell phone to talk tohim. Oye, I felt bad for her fragile state. What an LA story.

Remembering what a kind woman had told me a few weeks earlier when, in aWhole Foods parking lot, my shopping cart rolled away and dinged her car hood,I said to Anna, “Everything will be okay. It’s just a car.”

The next day, I went to a body shop for an estimate and to makesure I could still safely drive the car; eventually, I had to drive back toSanta Cruz. Figuring that I’d get an honest answer, I asked the estimator,“What would you advise me to do if I were your sister or mother?”

He responded with these memorable takeaways:

A car’s actual bumper is an unattractive pieceof rebar (metal). That’s what protects you. What we think of as a bumper isjust decor. Mine looked sad but not bad.There can be hidden/unseen damage so don’trely on a cursory visual estimate. He refused to give me an estimate. However,he did me the favor of looking underneath my car and saw that there was awrinkle in the rail/frame (a costly thing, sign of hidden damage). When you’re far from home, check to make sureyou can drive your damaged vehicle home to get it repaired there. At a stop, look in your rear view mirror.

The car accident has been a minor inconvenience, mostly because Ihave to deal with folks in another time zone and a rattling muffler that lovesto make noise in slow traffic. But I just reminded myself that it’s just a car.A week after the accident, I am home and the insurance process has inchedforward. 

DIY Tofu @ Cooking Light Headquarters

Part of the week’s travel led me to Birmingham, Alabama, where CookingLight magazine headquarters are located. I’d never been to Alabama andfound it to be lovely and low-key; they like to keep it that way, I was told. Theleaves were showing their fall colors.

Executive food editor Ann Pittman invited me to demoand teach her and the staff a few Asian cooking techniques. We came up with alist of things to cover, including homemade tofu. I brought my favorite soybeans andsoaked them overnight in an ice bucket in my hotel room; the next day, Idrained and transported the plump beans in the plastic bag that I found in the ice bucket.

Cooking light diy tofu

At the Cooking Light testkitchen, I set up 4 stations and had people make soy milk and tofu fromscratch. As editor Phoebe Wu suggested, I had the grouptaste plain soy milk because most of them had never unadulterated, fresh soymilk; they assumed that it was like Silk, the stuff sold in boxes. They drankup nearly all the medium soy milk that was made, deeming it delicious.

When people unmolded their tofu, recipe tester and developerRobin Bashinsky marveled, “I never thought you could make tofu. I assumed itjust came in a tub!” I left a mold and some coagulant and beans for him and Phoebe to tinker with. They both said they wanted to make tofu again.

Ann posted a recap of the DIY tofu session on the magazine’sblog. I loved that she wrote this: “From start tofinish (well, after soaking dried soybeans overnight), it only took about anhour and a half. And it was So. Much. Fun.”

It was. We were like a bunch of kids in thekitchen, exchanging knowledge and trying new things. Their virginal reaction to making tofu was like mine a few years back:It seemed like such a miracle to derive a delicious food from a little bean.

Birmingham Eats, Drinks, and Museum

Cooking Light staffers were new to making tofu as much as I was new to Birmingham. They hosted me with generous southern hospitality. We had tart-sweet Alabama barbecue at Dreamland because their other favorite spot, Saw's was closed on Sundays. The unassuming John's City Diner downtown had well-prepared sandwiches and southern sides; Ann and I went there for lunch.

Birmingham's vibrant food scene is partly led by chef/restaurateurFrank Stitt, and we went to Bottega for dinner one night. Beverage-wise, Good People makes a refreshing cannedIPA. My hotel was fortuitously across from the Red Lion Lounge, the epitome of a cheap dive bar, I was told. Indeed, it was an interesting scene. A Costco-size bottleof Tums sat on the bar for customer’s convenience and my draft Bud Lite was $2 athappy hour.

Birmingham higlights
Birmingham played a pivotal role in the 1960s Civil RightsMovement, and Ann accompanied me to the Civil Rights Institute. It was locatedacross from the historic 16th Street Baptist church that was bombed in 1963. Goif you’re ever nearby or in Birmingham.  

I flew back to Southern California on Tuesday night, and my momhad dinner waiting. On Wednesday, I drove seven hours home. The mufflerrattling wasn’t bad on the highway. I also cranked up the stereo. 

Got tips on dealing with car accidents or good eats/drinks in Alabama? Let us all know.

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Rear-end-accident
I just got home from an eventful week of travel. I firstheaded to Santa Monica to lead a farmer’s market tour and do a tofu cookingdemo with the Gourmandise School;I also taped a radio segment with Evan Kleinman of KCRW’s Good Food and visited with Bee Yinn Low to prepare her family's laksa noodle soup.

The night that Iarrived in Los Angeles, I got rear-ended coming home from dinner with my friend Victor Fong.No one was hurt but ironically, right before I realized that the carapproaching me was not going to stop, Victor was saying how my 2001 HondaAccord was in such great shape. Then I realized that the vehicle behind us was notslowing down. I took my foot off the brake to absorb the shock of whatever thatwas coming.  

Anna, the young woman driving the Nissan Sentra that hit my carfell apart crying, having had a flashback to a fatal accident involving her littlebrother. She didn’t have her license with her, was driving a borrowed vehicle, didn’thave the car insurance information, AND had just moved to Los Angeles. Shecalled her father in North Carolina and handed me the cell phone to talk tohim. Oye, I felt bad for her fragile state. What an LA story.

Remembering what a kind woman had told me a few weeks earlier when, in aWhole Foods parking lot, my shopping cart rolled away and dinged her car hood,I said to Anna, “Everything will be okay. It’s just a car.”

The next day, I went to a body shop for an estimate and to makesure I could still safely drive the car; eventually, I had to drive back toSanta Cruz. Figuring that I’d get an honest answer, I asked the estimator,“What would you advise me to do if I were your sister or mother?”

Stay Connected                    Asian Tofu in the News"Cooking with Tofu (Are You Serious?!)"
— Michael Rulhman on his tofu conversion

"This book should be a priority for anyone with the slightest interest in Asian cuisines."
— Anne Mendelson, Taste & Travel

"The most gratifying part about cooking from Asian Tofu is that all the recipes work the way they’re written."
— T. Susan Chang, Boston Globe

Book info, reviews, radio & TV . . .Events: Demo & classesSat., Nov 10, 2-5pm, @GourmandiseLA, Santa Monica
Asian Tofu, hands-on {SOLD OUT}

Sun., Nov 11, 2-5pm, @GourmandiseLA, Santa Monica
Asian Dumplings, hands-on {SOLD OUT}

More soon on 2013 classes...

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Wednesday, January 18, 2012

Totally off topic: About your small business site or blog, and getting it noticed - what not to do

This has nothing at all to do with Japan, or food, or anything else that I normally write about here. But I am putting it on this site in the off chance that it will be read by regular folk. That is, people who just happened to land here, looking for a recipe perhaps. It’s not for web designers or developers or people who built stuff for the web. And it’s certainly not for so-called “SEO experts”.

But I just couldn’t take it anymore.

(What is SEO, you ask? It’s an acronym for Search Engine Optimization. We’ll get to that later.)

I am not an ‘SEO expert’, and I am no longer a web designer. So why listen to me?

I run two fairly successful blogs. They are both ‘niche’ blogs as they say in the website-creating world - they each concentrate on a fairly narrow topic. The one you are reading now, Just Hungry, mainly focuses on Japanese home cooking, though I do allow myself to stray from that topic a bit. It’s about 80% Japanese food and Japan-related stuff, 20% other things, mostly of a personal nature. My other blog, JustBento has an even narrower focus: compact portable meals, aka bento boxes. I suppose neither topic is going to gather a huge audience, but I am very happy with the number of visitors I get on both.

Both have great positions on Google searches, for the terms that people are likely to use when looking for what’s on them. If you search for ‘bento recipes’ for example, JustBento is at or near the top. If you search for ‘Japanese home cooking’ or ‘Japanese recipes’, the same applies for this site.

What’s more, I built both of the sites myself. I am my own web designer, developer and SEO person. While I do get a wee bit of help from my husband (aka The Guy) he’s not really a web person (he develops programs for other platforms, not browsers) so I do 99% of the brunt work. What’s more, in my previous life, before I became a full time writer, I was a web designer. Heck, my Amazon Author Profile page may be the only one that lists a cookbook and a CSS/Javascript book! (Those are website-building-techie things, just in case.) At heart, I’m still a web geek. So I think I have a pretty good idea of what to do and what not to do.

I’m here to tell you, such links do not work. They do not work. If you hired a web designer or other ‘expert’ who told you they do work, they are lying to you, or they have no clue. There are no widely recognized, certified credentials needed to call onesself a ‘web designer’ or an ‘SEO expert’. If you are getting charged for dodgy practices that are supposed to raise your site’s visibility in the eyes of Google and other search engines, you may be getting ripped off.

Why don’t comment links work? For one thing, sites such as mine that hold all comments in a moderation queue will not even publish them. So no one will get to see them.

“But”, you may be saying, “there are plenty of other sites that do publish these comments”. Well, if a site’s comment section is neglected enough to allow all such links to pass through, your site link is probably mixed in with the ones for [insert popular medication name here] or fake [insert Swiss watch maker name here] watches and Hot [insert your favorite nationality/ethnicity/age here] Girls. It’s like moving your storefront into the seediest part of town. Would you want your lovely custom staircase company next to a peep show parlor?

But some sites do a half-hearted job of screening the most obvious links, mainly with automated screening solutions, so the medical/x-rated stuff gets dumped. So then, you might think your link will get noticed by the search engines. Wrong! All modern blogging and content management systems (most blogs and many other sites are built using one of these) have a system where links in comments are automatically tagged like so:

rel="nofollow"

What that little tag means to search engines is that the link in question should not be ‘voted up’, so to speak. Google rankings are largely based on how many incoming links there are to a site for a particular search term, so ‘link juice’ as its called, legitimate links from other sites to your, are very valuable. But if all your comment-links get tagged with that nofollow, it’s useless.

Morever, savvy internet users are absolutely sick and tired of internet spam, whether it’s in their email, their Twitter streams, or on the websites they read. So if they see your site linked to in such a manner, they are both very likely to even click on it, and to think much the worse of you.

I know that it’s very hard to get attention on the web, and how anxious you might be to get noticed. But there’s a wrong way and a right way. Don’t waste your time and money doing it the wrong way.

Do not write to an established blog (or other site) asking for a ‘linkback’ or ‘link exchange’. I hate those and most other blog owners do too. If we really like your site organically, we may link to you, but if you push it we will ignore you. (This may sound arrogant, but it’s the truth.) A recent tactic is asking if you can write a guest post for a site, in which you will include links to your site. You should check first to see if the site you’re writing to even accepts guest posts. (Mine do not, unless I put out a specific call for them - and the last time I did that was on JustBento about 3 years ago. Just Hungry has never had a guest post.) Morever, if your site’s subject matter is totally unrelated to the site you’re writing to, forget it. (A warning for new blog owners: be very wary of accepting such ‘guest post’ requests. The requester is only in it for the link juice.)

In closing, here’s just a very short list of the right ways to get more attention:

Make sure your site is clear about what it is selling/what the subject matter is. This information should be in text, and displayed prominently on your site. The most important page on your site is the home or front page. If you have a flashy Flash ‘entry page’ that has not been appropriately text-optimized, you are making your site harder to find. If your web designer proposes a Flash- or graphic-only entry page, fire them. (I’m talking to you, restaurant site owners!) A site that is frequently updated has a better chance to get search engine attention. If you have the time, incorporating a blog on your site, that you update regularly, can be a way to fairly painlessly keep your site fresh. Making comments on other blogs can work - but make sure you are making relevant comments not just there to plug your site/blog. Then, casually include a link to your site. If it looks like you know what you are talking about, and the subject matter of your site is somehow related the site where you’re commenting, chances are you will get more eyeballs on your site from that. Read Search Engine Watch and educate yourself.

So, that’s it for this special announcement. Now back to your regular programming in the next post!

Food Blog Alliance is a site by and for food bloggers, about the ins and outs of running a food theme blog. The articles are written by experienced food bloggers, some who have have had successful, even profitable, food blogs for years. There are plenty of tips there that pertain to general blogging too, so it’s well worth checking out. (I have a couple of articles there: Startup costs for a food blog is a bit outdated but still viable, and Welcome visitors to your blog with an About page is still pertinent.)

(A bit of history: Back when I was a working web designers, I used to use Just Hungry to test out various search engine theories and such. Some worked, some definitely did not. It was very educational to see how things worked in on a real, live site. But now that Just Hungry is an important part of my writing business, it’s no longer an SEO guinea pig.)


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Monday, December 13, 2010

Getting Started with the Raw Foods Diet

This raw foods course is selling like crazy! Aging baby boomer population has created huge demand! Promote it now before it becomes competitive! Some affiliates are converting at 15% and you receive an amazing $22.00 per sale!


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