Andrea Nguyen
Author & Teacher
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Asian Tofu
Release date: Feb. 28, 2012
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Asian Market Shopper
mobile app is here!
"Never Be Lost in an Asian Grocery Again"
-- L. Andriani, Oprah.com
Asian Dumplings
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Enhanced e-book with how-to videos now available!
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Into the Vietnamese Kitchen
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Available at: Amazon, Barnes & Noble, iBooksRecent PostsAsian Market Shopper app in action! (video)Asian Tofu Update: Second Pages and Photo Proofs!How to Make Vietnamese Coffee (video)Tolerance Test: Are Gluten-Free Asian Ingredients for You?Refrigerator Gold: Leftover Corn Cakes and Chile SauceMoon Cakes: Love or Hate Them?New Crop of Asian Americans in FarmingFurikake Caramel Corn RecipeBarley and Asian Herb SaladAsian Tofu Update: Cover EvolutionAwards + Praise
James Beard Foundation
Award Finalist
2007 Best Asian Cookbook
IACP Awards Finalist
2010 Best Single Subject Cookbook
2007 Best First Book
2007 Best Int'l Cookbook
National Public Radio
Best 10 Cookbooks of 2009
Cooking Light Magazine
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2010 Editors' Favorite Cookbooks
CHOW.com
Winter 2009 Gift Guide
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September 29, 2011Asian Market Shopper app in action! (video) Chronicle Books, the San Francisco-based publisher that collaborated with me to produce the Asian Market Shopper app, invited me to write a guest post about the iPhone app for their blog. I didn’t want to repeat myself too much since I had already written about the app on VWK in “Cool New Tool: Asian Market Shopper app” back in June.
However, I had this idea: Could we make a simple (unscripted) Flipcam video of using the Asian Market Shopper at an actual Asian market?
For many people who are new to Asian markets, venturing to one can be intimidating. There are many unknowns. You’re going into an unfamiliar territory looking for something that you’re unfamiliar with. Then, there are the potential language barriers. On top of that, you’re hoping to whip out an iPhone to bridge the communication and cultural divide!
Plus, though the app has recipes, it's not a cookbook. It's reference tool to help you shop smart and purchase the right ingredients. A video would help people understand the app's potential. Would Chronicle Books be willing?
Peter Perez, associate director of marketing, was totally game and we made a date to rendezvous on Clement Street, a major Asian hub in San Francisco's Richmond district. It was awkward for me to demo the app and Peter had already tried it out, so he persuaded his colleague David Hawk to test drive the app on camera.
The market where we ended up shooting had lovely fresh vegetables spilling out the storefront. Alas, all the hand-written signs were in Chinese. Explaining our project was challenging. At first, the market clerk was baffled -- my survival Mandarin didn't cut it -- but then I showed her the app. She instantly got what we were up to and grinned ear to ear. "Okay, okay," she said, nodding with approval to give us the go-ahead to make this video:
It was one thing for me to use the Asian Market Shopper app myself but it was really cool to see how it worked for David. Along the way, we made an new friend with the market gal! I hope you have a chance to explore and use the app to its fullest too.
If you don't yet have the Asian Market Shopper and want to check it out, Chronicle Books is doing a giveaway of three (3) FREE downloads of the app. To enter the drawing, leave a comment on the Asian Market Shopper post on their site. Note that the video is part of that post.
Related information:
Cool New Tool: Asian Market Shopper app (back story, multimedia functionality, reviews)Asian Market Shopper iTunes page (get more details, buy the $3.99 app)Posted in Asian Ingredients, Asian Market Shopper | PermalinkReblog (0) | | Digg This | | Comments
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How's that Android version coming along?
Posted by:Mike |September 30, 2011 at 10:01 AMMike! I will investigate the Android progress. But maybe you also pose the question to Chronicle Books? Here's a shortened URL for the app post linked above:
It's good for them to hear it from you and me! ;)
Posted by:Andrea Nguyen |September 30, 2011 at 10:47 AM Verify your Comment Previewing your CommentPosted by: |This is only a preview. Your comment has not yet been posted.
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